Often, high employment turnover rates are associated with a candidate’s dishonesty during their interview process and CV screening.
To abstain from making major hiring mistakes, most employers have started hiring employment background checking companies. Reputable background screeners such as The Background Checker help employers to hire better and more honest individuals.
Web Footprint Analysis is an effective modern technique that allows employers to better picture their candidate’s personality. Web footprint analysis is a broader perspective of the specific social media screening, however as the name suggests, it does involve all aspects of the web social media analysis.
Although this is a modern technique is still foreign to many employers, its trend is growing at aim measurable pace. Today, human resources experts are expected to judge potential employees based on their social media presence.
If web footprint analysis is an enigma for you, you have come to the right place. This blog has compiled a few reasons why numerous companies are including this web footprint into their hiring process.
- The majority of the candidates put up a front
Acting like an intelligent and gentle person to draw the interview’s attention is not dishonesty. Everyone knows that people try to put their best foot forward during job interviews. No matter how lengthy or brief an interview is, it provides barely any insight into the candidate’s personality and devotion to work.
On the other hand, a meticulous social media analysis can reveal the candidate’s likes, dislikes, passions, and proclivities. Therefore, web footprint analysis can easily enhance someone’s employability. Similarly, it can also derail a great impression left by an employee because of their questionable social media presence.
- The potential employees have started to brand themselves on social media platforms
Influencers are content marketers on social media sites who showcase their capability by persistently posting intriguing content on their social media accounts.
Fortunately, the influencer culture is increasing, allowing different organisations and companies to approach the talent they seek. Given the tremendous online presence they have amassed, individuals behind inspiring social media accounts prove to be valuable assets to the companies.
- Social media profiles show vital personality traits
Since many people use social media accounts to post everything relatable to them, one can understand their self-perception by scrolling through their online feed. Assessing someone’s web footprint can also help you decipher the kind of frontage people want to perceive themselves.
Therefore, companies can get a clear sense of their candidate’s personality by hiring professionals for social media assessment. Consequently, this helps them understand whether the candidate would be a befitting addition to the staff and what kind of tasks would bring the best in them.
Although one’s social media profile is not an absolute indicator of all the positives and negatives instilled in them, it cancertainly paint a vivid picture of a candidate’s biases and values.
- It reduces employers’ time
The conventional recruitment process can be long and tedious for both the employer and the candidate. That is because conventional methods involve timely research and reference verification. Unfortunately, not all candidates are appropriate for the role, and so lengthy researches on them turn out to be a waste of time.
Web footprint analysis is not just the means to know more about your prospective candidate’s persona. It can also shorten recruitment time for you. Since most people are more upfront on social media, social media analysis can make everything clearer and quicker for human resources.
To summarise, employing professionals for webfoot analysis is imperative to maintain the company’s well being and reputation.
If you would like some further information on web footprint analysis today, contact The Background Checker.